Beatriz

Geo – Greater London area

I am an enthusiastic candidate with outstanding digital and analytical skills and fluency in English, Spanish and French. I am an ambitious highly creative CRM & Email Manager primarily focused on strategy for retention. My global understanding is in online platforms, plus the strong experience in both Offline/Online gives me the opportunity to challenge myself while conducting complex tasks. I am confident in producing, analysing, and reporting successful end to end marketing campaigns.

As CRM & Data Manager I am responsible for all data management for more than 40 magazines campaign requests. Data segmentation, promotion calendar and wording advice for marketing regulations among other duties.

Responsibilities

• End to end email, push, SMS Campaigns
• Data Migration from Salesforce to Selligent (Belgium CRM)
• Development and execution of the new CRM strategy and email campaigns performances based on eKPI results.
• Automation of Email (Welcome Emails for all newsletter sign ups)
• Journey forms: Sign up pages, thank you messages, competition forms
• Email automation on Salesforce (by running the necessary queries to be automatically sent within a particular timeframe)
• Trainings for all advertising teams on Selligent CRM
• Data results driven on a timely manner in order to improve email campaigns revenue
• Email weekly meeting for portfolio campaigns and deals in order to improve the data analysis per audience segmentation
• Daily data calendar management and update
• GDPR guidance and marketing consents
• End to end bespoke data building
• Liaising with all clients and stakeholders for all data requests

Achievements

• Problem solving for all the daily data request/issues
• Success segmenting and engaging audiences by targeting the different request by using demographics, interest etc…
• HTML analysis for finding out related issues for broken links/images when transferring content from the CMS (Taxi) to the CRM (Selligent)
• eKPI reports to analyse and share with the stakeholders the metrics and the performance of their campaigns