Lale

Marketing Consultant

I’m an accomplished data driven marketer with 13 years of international experience and knowledge in Consumer Marketing mostly in Telecommunications industry.

Although having most of my past experience in Telecommunications, I am also open to other customer centric industries.

Thanks to my years in Corporate world, I am highly agile, result oriented and can adapt to change different projects.

My areas of expertise are:
– Segment marketing
– Data Driven Marketing
– Customer Value Management
– Active Base Management
– Campaign Management
– Churn Management
– Customer Acquisition
– Up-sell / Cross-sell / Retention
– Product management
– Revenue management
– Product strategy
– Channel Management
– New product launch/re-launch
– Go-to-market planning
– Value added services

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