I’ve worked with a range of global brands and local start-ups, as well as the UK Government and various digital agencies in London. Most notably, I’ve delivered stand-out digital and social media strategies for Alzheimer’s Society, Diageo, Adidas and Microsoft.

As a Brand Strategy Director at BuzzFeed, I accelerated growth by forging partnerships with Visit Britain, Diageo, Mondelez, BA, Absolut Vodka and Amazon. I led digital and social media strategies for these clients working with the insight, creative and distributions departments, while managing cross- functional client teams for on-target results and account growth.

As part of the exec team at Protein – a digital agency/influencer network, I led integrated B2B and B2C marketing campaigns and digital projects for top clients such as Microsoft, Samsung and Adidas. I also led the GTM strategies and teams across the commercial, product and social media departments.


I’m currently enrolled in the EMCC-accredited Diploma in Leadership Coaching and volunteer as a coach and non-executive director at two local charities which promote health and wellbeing through their content outlets.


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